Today we are bringing you a blogging lesson that we have learned this year. This won’t be particularly interesting to those of you who aren’t bloggers, but if you are, hopefully these strategies will help you skyrocket your Pinterest success!
As for most food bloggers, Pinterest is one of our biggest sources of traffic. In April, after about a year of blogging, we only had around 500 Pinterest followers. We pinned our pins and others regularly and even though our traffic was growing, the rate of growth for our Pinterest account was pretty dismal. And to be honest, our traffic wasn’t growing nearly as good as we would like. SO… I set to work learning how to work Pinterest better and the results of my hard work have paid off in spades. 3 months later we had over 3000 followers on Pinterest and at the time of this post we have over 3900 and counting!
Since we had such success with a few Pinterest strategies I learned, we thought that we would share them with you. Hopefully some or all of these strategies will be helpful for some of you. The three strategies I’m writing about today are:
- Joining Group Boards
- Create Your Own Group Boards
Joining Group Boards
Im sure you have heard it before, but I’m going to say it again. Join group boards! Not only will this help you increase your Pinterest followers, it will greatly increase the traffic to your site and get you tons more exposure. You might only have 500 followers, but a group board that you join might have 50,000! Ever time you pin to that group board, your pins have the potential to be seen by a good portion of that 50,000. Now imaging you join 10 group boards that each have over 30,000 followers. You do the math.
So how do you find these group boards? There are a number of ways.
First, you can check out the Pinterest account of other bloggers that you follow. Chances are, they will have a few (or a lot) of group boards on their account. You can tell the boards that are group boards because they have a little symbol in the top right hand corner that looks like the heads and torso of two men. When you find them, click on them to find out what kind of pins are allowed to be pined to them and how many followers they have.
Another way to find them is by looking for group board directories. Here are a couple that we know of :
So once you find a group board, how do you join? First things first, follow the board. Many group boards will have instructions on how to join written in the description of the board. It will also likely have the rules of the board that all members need to follow. If there are no instructions on how to join a group board you need to find out who’s board it is by looking in the top left hand corner of the board, right above the first pin. The first little icon will be the icon of the owner of the board. Comment on one of their pins and ask for an invite.
Join one group board or join 100! Either way, the more you contribute to, the more your pins will get seen, the more followers you will gain, and the more traffic you will generate for your site.
Create Your Own Group Board(s)
Creating our own group boards was, hands down, the most effective way of gaining followers on Pinterest. In order to join your group board, people have to follow you or your board. This little fact will get you a ton of followers quick.
But first, when you create a group board, you first need to create an awesome board that people want to follow and contribute to. Plus, you want to create a board that will be relevant to a lot of the posts/pins from your own site.
Next, invite other bloggers that pin in the same niche as your board and are already following you to join your group board. When these bloggers accept your invitation, your board will show up on their account and other people can view it when they visit that persons Pinterest page as well as on your own.
You will notice that people will start following your new group board quite quickly. And soon you will start getting invite requests from other pinners to join your board. Make sure to leave instructions for how to request an invite in the description of your board along with other instructions on how to pin. How many pins can a pinner pin at once or per day, what kind of pins can be pinned to your board, whether or not pinners can invite others to pin to the board, etc…
Just make sure that you only invite people to your group boards that pin like things on their own boards. That way you can maintain the integrity of your boards. I always check out the boards of people who I invite to our group boards and I often go through my group boards and make sure that people are following the rules and not spamming.
Finally, the best place to have your group boards is up at the top of your page so people can see them right away when they visit your page.
Boardbooster is a tool that I discovered a little while into my Pinterest strategy discovery. It is so freeking awesome! I cant even tell you… It does a number of things, but basically, it almost fully automates Pinterest for you. How sweet is that? We use Boardbooster for:
Circulating old pins on our boards
Boardbooster has a Looping tool that will grab old pins on your boards and repin them to the same board, bringing them to life again. You can customize how your looped pins will act by setting up conditions for your pins. Boardbooster will delete pins without a certain amount of repins or comments or not. You can also set how many pins will get pinned to each board per day.
Scheduling Pins to Your Group Boards
This is my favorite feature! If you have a lot of group boards, you don’t want to pin your pins from your own blog to all of them all at once. You want to spread out your pinning. The Campaign feature in Boardbooster will let you create campaigns for different types of pins. Then you can add certain group boards to that campaign and set the time you want Boardbooster to pin to that board. Its fantastic. You just have to pin one time and Boardbooster will do the rest for you. Talk about saving time!
It takes a little effort to set it up, but once its ready, it’s effortless.
Monitoring Your Group Boards
Boardbooster will monitor your group boards and show you who are your top pinners, if any pins are pinned more than once, number of likes and repins and a lot more stuff thats good to know if you have group boards.
Reporting Your Pins Performance
This feature will report on all the pins that boardbooster pins for you. When it was pinned, how many repins it got, how many likes…
It will also analyze all that data and tell you the best time for you to pin.
Sound awesome?! Well it is. Its freed up so much of my time and also been so awesome for growing our pinterest account and our blog. Its a paid service but its totally worth it. The first month is free so you can try it out, but then you choose a plan. I don’t know about you, but my time is worth $10 a month!
You can click here to check it out and try it out for free. You will never look back!
There are some other services like this, but I haven’t tried them. Tailwind, Viraltag…. If you know of any others that you love, we would love to hear about them in the comments.